Overview:  What began as design support for an existing brand evolved alongside the launch of SMASHING350HP, which is a company that focuses on sports activewear and bodybuilding-focused fashion. As the brand gained traction, I stepped into the role of lead graphic designer while also acting as a creative director, helping shape the visual identity during a pivotal growth phase.

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My work spanned a wide range of deliverables. As the brand expanded, I led a small team of designers, guiding visual direction and ensuring consistency across all platforms. Throughout my time with the company, I supported the evolution of the brand from early momentum to a more defined, competition facing presence.

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Deliverables:

• Print Design

• Digital Advertising

• Photo Retouching

• Social Media Graphics

• Merchandise Design

• Look Books

• Pitch Decks

• E-commerce Website