Overview:  My artwork was selected by the Center for Sustainable Energy to be featured as a vehicle wrap for the California Clean Vehicle Rebate Project, turning the design into a moving advertisement used to promote clean transportation throughout the Central Valley. After creating the initial concept, I applied the design to a 3D car model to refine layout, readability, and messaging before presenting it for board approval. Once approved, I converted the final design into a print-ready car wrap format, ensuring accurate sizing and placement for production. The completed wrap was applied to a fleet of vehicles and used throughout the 2021-2022 campaign.

 

This project was especially meaningful to me on a personal level. Growing up in the Valley, I experienced first hand how poor air quality can affect everyday life. As someone who grew up with asthma, I felt strongly motivated to contribute to a campaign that encourages cleaner transportation and healthier communities. I hope this work helps support a future where the Valley’s air is cleaner and easier to breathe for everyone.

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https://cleanvehiclerebate.org/en/ev/fresno

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Deliverables:

• Artwork

• Advertising placement

• 3D Model application

• Car Wrap applied to fleet of cars