Overview:  Cap-an-Tap is a sustainability focused toy brand centered on creativity, reuse, and environmental awareness. The project focused on transforming recycled plastic bottle caps into small, fuzzy alien toys; encouraging playful creativity while promoting environmental awareness. My work with the brand focused on supporting its growth through visual communication and marketing.

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I created a wide range of assets including social media graphics, packaging design, look books, pitch decks, an e-commerce website, and both print and digital advertising materials. I also led and executed photoshoots that included both product photography and model photography featuring the toys, along with photo retouching. This work helped present the brand in a cohesive, engaging way across platforms and audiences.

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Deliverables:

• Social Media Graphics

• Merchandise Design

• Look Books

• Pitch Decks

• E-commerce Website Design

• Print & Digital Advertising Design

• Photo Retouching